Goodr

One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered.

After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)

At goodr, our stated purpose is that we exist to give you the permission to be unabashedly yourself…unless you’re an asshole. Trashing the planet, our home, our gd MOTHER EARTH, is something that assholes do. goodr has worked hard to reduce our carbon footprint wherever possible, and will continue to be vigilant of our packaging, shipping and delivery methods, as well as our basic habits at the goodr HQ aka The Lagoon (by reducing waste, buying upcycled and recycled materials whenever possible, and enhancing our overall office efficiency).